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ASOS Raises 2018 Sales Guidance After Strong Year

The British e-commerce giant increased its growth outlook to 25-30 percent for 2018, after reporting retail sales of £1.8 billion for the year ending August.
Source: Asos
By
  • Reuters

LONDON, United Kingdom — British online fashion retailer ASOS increased its outlook for sales growth in its 2018 financial year to 25-30 percent after strong growth internationally helped it meet market expectations in the year to end-August.

The company, which targets fashion-conscious twentysomethings, on Tuesday reported retail sales of £1.8 billion ($2.3 billion at current currency exchange), up 34 percent, for the year to end-August.

Pretax profit more than doubled to £80 million ($105.9 million), meeting market forecasts.

Chief executive Nick Beighton said it had been a "great year", which saw its active customer base rise 24 percent to 15.4 million, and the momentum had continued in recent weeks.

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"The potential for our company remains huge," he said.

ASOS said its new year had started well, and its upgraded sales growth forecast included a modest foreign exchange tailwind and a stable operating profit margin of 4 percent.

It said it sales growth target for the medium term after the current year was unchanged at about 20-25 percent.

By Paul Sandle; Editor: James Davey
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