Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Beyoncé Launches Active Wear Line

Beyonce is launching an active wear line for women next month.
Ivy Park | Source: Ivy Park
By
  • Associated Press

NEW YORK, United States — Beyoncé is launching an active wear line for women next month.

The singer announced the 2016 spring/summer collection Thursday called Ivy Park. It's a collaboration with Sir Philip Green of the retail giant Arcadia Group. The collection will be available April 14.

Beyoncé said in a statement that she lives "in my work out clothes but I didn't feel there was an athletic brand that spoke to me." She said she wants the collection to "inspire women who understand that beauty is more than your physical appearance."

Beyoncé also launched IvyPark.com and released a video showing the pop star modelling the new clothes. Her daughter, Blue Ivy, also appears in the video.

The line will be available online and in Topshop stores, Nordstrom, Selfridges and others.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections