LONDON, United Kingdom — For almost a decade, The Business of Fashion has been a trusted source of independent, authoritative analysis on the global fashion industry, arming fashion professionals all over the world with a powerful competitive advantage in today's turbulent times.

Now, it's time for BoF to take the next step in our journey as a business. Starting October 25th 2016, unlimited access to BoF's agenda-setting journalism will no longer be free. We invite industry professionals and other loyal readers to upgrade to BoF Professional for unlimited access to our award-winning content, plus exclusive Professional-only analysis and special briefings.

We value BoF’s role in inspiring the fashion professionals of the future and are committed to keeping BoF’s content freely available to students and occasional readers, who will continue to have access to 5 articles per month free of charge, as well as unlimited access to our Daily Digest Newsletter, BoF Fashion Week galleries, the BoF 500 and BoF Careers.

Starting on October 25th, we will also offer a special discount to students who wish to upgrade to BoF Professional, as well as special group rates to companies and other organisations of 10 people or more. Please contact us to learn more.

For a limited time, we are also offering loyal readers the opportunity to upgrade to BoF Professional now at a special ‘early bird’ 50 percent discount off the annual membership price. This brings the cost to less than $0.30 a day, well worth the investment to stay on top of everything that’s happening in today’s fast-paced global fashion industry.

[ Click here to upgrade to BoF Professional today.Opens in new window ]

Kind regards,

Imran Amed