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#BoFLIVE: Gen-Z Shopping: Separating Myth from Reality

What do young consumers really want? BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

By

BoF Team

15 October 2020

BoF PROFESSIONAL

Thank you for your interest in this BoF Professional LIVE event featuring Molly Logan, Founder, Irregular Labs and Tiffany Zhong, Chief Executive, Zebra IQ, in conversation with Lauren Sherman.

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This BoFLIVE event is exclusively for BoF Professional members.

To prepare for the upcoming webinar: If you don't already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

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