NEW YORK, United States — Brock Collection has signed an exclusive licensing agreement with Onward Luxury Group to expand the US luxury brand’s reach in Europe, Russia and the Middle East.
US consumers account for 75 percent of Brock’s current sales, but the brand wants to shrink that figure to 30 percent via the partnership with Onward, which will start with the Resort 2019 collection in June. International growth is critical as Brock attempts to more than double sales in the next three years, and eventually launch an accessories line.
Onward, an Italian subsidiary of Japan’s Onward Holding Co., first approached Brock last year. The licensee, which owns Jil Sander and manufactures brands such as Proenza Schouler, Mulberry and Nina Ricci, will leverage its relationships with global retailers to roll out the expansion. Brock’s retail targets include Lane Crawford, London’s Dover Street, Antonia in Milan, Luisa Via Roma in Florence and Le Bon Marche in Paris.
“The timing is really crucial for us,” said Laura Brock, who founded the brand with her husband Kristopher in 2014. “We’ve reached a place in our business where we’re ready to grow on a different level.”
Brock is currently carried by retailers like Moda Operandi, Neiman Marcus and Net-a-Porter. Before its partnership with Onward, Brock worked with several manufacturers in Los Angeles, New York and Italy. This full licensing deal will allow the designers to focus solely on the creative side of the business, Kristopher said.
“Before, as any startup, we had our hands in everything,” he said. “The line plans are growing slightly and we’re going to dive deeper into categories that are high-performance, like dresses, knits and denim.”
Brock Collection was the winner of the 2016 CFDA/Vogue Fashion Fund awards. The womenswear line is known for its flowy silhouettes and raw denim.