The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
DAVOS, Switzerland — Chinese e-commerce company Alibaba has become a major sponsor of the Olympics after signing a deal with the International Olympic Committee (IOC) that runs until 2028, the two parties said on Thursday
Alibaba, which becomes the official e-commerce and cloud services partner, joins 12 other companies — including Coca-Cola and McDonald's — as top Olympic sponsors.
No financial details were disclosed. IOC sources have previously told Reuters that major sponsors pay about $100 million per four-year cycle, which includes one summer and one winter games.
The Alibaba deal comes as Asia prepares to host three consecutive Games with South Korea's Pyeongchang staging the 2018 winter Games, Tokyo the 2020 summer Olympics and Beijing the 2022 winter Games.
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"This is a ground-breaking, innovative alliance, and will help drive efficiencies in the organisation of the Olympic Games through 2028," said IOC President Thomas Bach.
By Karolos Grohmann; editor: Pravin Char.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.