NEW YORK, United States — When Condé Nast's new Global Chief Executive Roger Lynch announced leadership changes at the publisher last week as part of a global integration, he affirmed or expanded the roles of many of the existing key leaders in the business, including Anna Wintour (now global content advisor in addition to US artistic director and American Vogue's editor-in-chief) and Wolfgang Blau (now chief operating officer in addition to president of the non-US business).

Two other executives, however, will leave the publisher by the end of the year: Chief Financial Officer David Geithner and Chief Human Resources Officer JoAnn Murray after five and seven years at the company, respectively.

Both positions will be filled by Lynch in a strategy to globalise these corporate functions now that Condé Nast is operating as one business worldwide. Lynch joined the publisher in April and spent several months on a "listening tour" through its different markets to determine how a global integration might begin to take shape. Would the US business, which has steep losses, absorb the international business, or vice versa? Will there be autonomous regional teams? Will a single person lead a brand like Vogue globally?

Last week’s announcement began to shed light on some of these questions. Lynch elevated all New York-based executives with the exception of Blau. Pamela Drucker Mann is now the global chief revenue officer and president of US revenue (she formerly led revenue and marketing in the US) with a focus on advertising revenue. And Condé Nast Entertainment head Oren Katzeff, who oversees digital video, film and television operations, will expand his oversight to the global business as well. (An equivalent CNE organisation does not exist in London.)

Wintour's new duties will now see her acting as a "resource" for global editors-in-chief, though only US editors will report directly to her with the exception of The New Yorker Editor-in-Chief David Remnick, who reports directly to Lynch. Wintour will also oversee Vogue International, a centralised editorial hub based in London established by Blau and which supports the fashion brand across non-US markets.

Blau’s expanded role gives him oversight over the following functions on a global scale: product and technology, data, editorial operations and business development, among others.

As for who will look after the potential of each title on a global scale, that responsibility will lie with a new consumer marketing organisation led by a yet-to-be-hired chief marketing officer. His or her role will include global brand management as well as overseeing all consumer revenue (subscriptions, events, conferences, memberships).

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