The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — Consumer confidence rebounded in September by the most in more than 17 years as Americans grew more upbeat about the outlook for the economy and job market, though sentiment remained below pre-pandemic levels.
The Conference Board’s index increased 15.5 points, the most since April 2003, to 101.8 from August’s upwardly revised 86.3, according to a report issued Tuesday. The median forecast in a Bloomberg survey of economists called for a reading of 90 in September, and the figure exceeded all estimates.
The group’s gauge of current conditions rose 12.7 points to 98.5, while a measure of the short-term outlook jumped 17.4 points to a three-month high. The gain in the expectations index was the largest since 2009. The S&P 500 turned positive after the report.
Even with the outsize improvement in September, Americans remain downbeat about the current state of the job market and the coronavirus. Headed into the final months of the year, an increase in infection rates and the absence of fiscal relief for the millions of unemployed could weigh on confidence and upend what’s been a solid recovery in retail sales.
“Consumers also expressed greater optimism about their short-term financial prospects, which may help keep spending from slowing further in the months ahead,” Lynn Franco, senior director of economic indicators at the Conference Board, said in a statement.
Respondents indicated they were more likely to make big purchases in the months ahead. The share expecting to buy major appliances rose to a seven-month high of 49 percent from 44.9 percent. Those planning to buy a car increased to 11.8 percent from 10.1 percent, and more intended to buy a home.
The share of survey respondents who said they expected their incomes to increase rose to a six-month high of 17.5 percent, though that’s down from 22.7 percent who said so in February before the pandemic. Optimism, in general, was driven by higher-income individuals, the report showed.
Larger shares also expected more jobs and better business conditions in coming months.
Consumers that said business conditions are currently favourable increased to a five-month high of 18.3 percent from 16 percent. The percentage of consumers who said jobs are hard to come by decreased to 20 percent, the lowest since March, from 23.6 percent.
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