"I am thrilled to have Emilie as president, she is a great leader and proven leader with a deep understanding and passion for the brand as well as a clear vision for our company," said designer and founder Carolina Herrera in a statement. "Our partnership will lead the company and brand towards an exciting future."
Rubinfeld, whose career has included senior marketing roles at Giorgio Armani and Akris before joining Carolina Herrera in 2012, is entering the new position on the heels of the departure of chief executive Francois Kress. A representative for Carolina Herrera declined to comment on Kress' exit, and whether Rubinfeld will effectively replace him or another chief executive will be named.
“Carolina Herrera has a very bright future ahead, I’m thrilled and honoured to lead this brand and company," Rubinfeld said. "I have been working with Carolina Herrera for many years, she’s our inspiration everyday and the guiding light on our path to success.”
The change comes at a transitional time for the company. In December, Carolina Herrera filed a lawsuit against Monse designer Laura Kim for allegedly violating a non-compete agreement when Oscar de la Renta hired her and partner Fernando Garcia as co-creative directors in September. All parties reached a settlement in early January, but Kress' role in the saga — including hiring Kim with the aim to eventually replace Herrera without her knowledge, according to court documents — appears to have played a role in the executive changeover.
Rubinfeld will be tasked with ushering the brand, which generated $1.2 billion in retail sales in 2016 much in thanks to its robust fragrance business, into its next phase.
Additional reporting by Chantal Fernandez.