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The Business of Fashion

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Is the Era of Selfie-Centred Fashion Blogging Coming to an End?

Fashion bloggers at Helmut Lang during New York Fashion Week | Source: SCMP
By
  • Lisa Wang
"The low barriers to entry and allure of free products and parties mean the fashion blogging scene in Hong Kong is booming. But as with the global phenomenon, what started as individuals' original comments on style have increasingly moved towards an economy of paid-for social media content."
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