BRUSSELS, Belgium — The European Union has agreed to a plan obliging online retailers operating in the bloc to make electrical goods, concert tickets or car rental available to all EU consumers regardless of where they live.
Putting an end to "geoblocking", whereby consumers in one EU country cannot buy a good or service sold online in another, has been a priority for the EU as it tries to create a digital single market with 24 legislative proposals.
The agreement late on Monday between the European Parliament, the EU's 28 member states and the Commission will allow EU consumers to buy products and services online from any EU country. The agreement applies to e-commerce sites including Amazon and eBay.
Companies will no longer be able to re-direct consumers to a country-specific website without their consent. However, consumers will still have to organize how to pick up a product if the company does not offer cross-border delivery.
Commission Vice President Andrus Ansip, responsible for the digital single market, said the proposal would put an end to unjustified discrimination for online shoppers.
"With the new rules, Europeans will be able to choose which website they want to buy from, without being blocked or re-routed. This will be a reality by Christmas next year," Ansip said in a statement.
The proposal does not extend to copyright-protected content, which includes music streaming services such as Spotify and Apple's iTunes, electronic books, television series and movies.
The Parliament had hoped to include these services, but music industries successfully argued this could lead to price increases in countries where such services are cheaper.
The European Consumer Organisation (BEUC) argued that, by not including copyright-protected materials, consumer choice would be limited for people living or studying abroad.
"It is especially frustrating for consumers who belong to a linguistic minority and would like to watch series or films in their own language," Monique Goyens, the director general of BEUC, said in a statement.
The European Parliament and member states are expected to approve the new legislation early next year. It is seen entering force by the end of 2018.
By Lily Cusack; Editors: Philip Blenkinsop and Andrew Heavens.