The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SAN FRANCISCO, United States — Facebook Inc's Instagram has souped up its camera with quirky face-tracking filters, adding another feature similar to that offered by social media rival Snap Inc's Snapchat.
Instagram users will now be able to choose from a range of filters including koala ears that move and twitch as well as math equations that spin to create humorous effects.
Other new features include a rewind mode for videos, which will allow users to play video in reverse, and hashtag stickers to visit hashtag pages.
Facebook has been amping up its camera tool to take on Snapchat's features such as disappearing messages and face-tracking filters, which are hugely popular among its teenage and millennial users.
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The world's largest social media network has already added several Snapchat-like features such as Stories, which allows users to upload pictures and video slideshows that disappear after 24 hours.
Instagram said in April over 200 million people used Stories daily.
Snap, in its first earnings report as a listed company, said it had 166 million daily active users as of March 31.
Snap's shares have been on a roller-coaster ride since their market debut on March 1. The stock plunged about 23 percent last week after the company posted disappointing quarterly results.
However, it recouped some of those losses after several institutional investors including George Soros and Daniel Loeb disclosed stakes in the company.
Snapchat's shares fell 1.5 percent to $20.42 in early trading on Tuesday, while Facebook's shares were little changed.
By Aishwarya Venugopal; editor: Anil D'Silva.
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.