The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Last night, legendary Parisian concept store Colette feted London designer Giles Deacon's latest collaboration with Mulberry -- a link to Giles' S/S 07 collection of 'subtle' fetishism. The place was rammed with fashionistas (there were a couple of other events going on). The Parisians are into colour-blocking these days, there was a lot of red, purple and electric blue peaking out of black blazers, leather jackets and dresses. Even the cocktails of the night were electric blue.
Collaborations like this are good for emerging designers like Giles because they provide much needed cash to fund the business through working capital crunches, lend credibilty to designer's stature, and raise the profile of the designer on the back of PR events like this. Who doesn't like to have a party thrown in their honour? In return, the brands get cool products and street cred.
Who ever thought Mulberry could look like this?
The place was heaving.
The colour-blocking was raging.
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