The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — H&M wants to be the Quora for fashion.
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In a quarterly financial report released earlier this week, the company said “continued investments in our tech foundation including scalable platforms ... enable faster development of various customer apps.”
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At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
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The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.