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Inviting interest

By
  • Imran Amed

I have started receiving invitations to fashion shows, showrooms  and exhibitions for upcoming fashion weeks in Paris, London and New York. I'll keep posting them up here as I receive them.

Invitations are a bi-annual way of reinforcing designer's brand identity. It is amazing what some designers are able to do with a small piece of paper to make their creative vision for the season sing out from the page. In this digital era, invitations have taken a new dimension as people play around with digital elements to make the invitations come alive.

Rajesh Pratap Singh, New Delhi and Paris
I met Pratap and his sister-in-law Sapna at Delhi Fashion Week in April last year. His is one of the most talked-about collections on the Indian Fashion Scene. Beautiful minimalist lines and a muted colour palette make Pratap a stand-out in the colourful frenzy that is Indian fashion. What's more, on the business side, Sapna is the driving force behind managing this rapidly growing business. With an MBA from INSEAD and a good understanding of how to get things done in India, the business is much stronger as a result.

This is a label to watch. Check out www.pratap.ws.

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VPL, New York
Victoria Bartlett designs for VPL New York and the business is managed by my friend Kikka Hanazawa that I met at business school. Kikka has years of experience in the fashion industry including a stint at Theory where she headed up strategy.

Check out www.vplnyc.com

Wendy and Jim, Vienna and Paris

The wonderful Anina introduced me to Wendy and Jim in the Autumn. I have not seen their collections in person yet, but hope to check it out this season. Not sure if I will be in Paris that night or not, but the invitation looks cool.

More images are on the fun website at

www.wujsympathisant.comOpens in new window ]

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