The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — Department store operator J.C. Penney Co Inc said on Tuesday it would open Nike Inc outlets in more than 600 of its stores to tap into the high demand for activewear and athletic shoes.
The new Nike outlets, which will occupy 500 square feet of space within the men's department, will feature "pumped up visual elements", including Nike's Swoosh sign and motivating graphics of athletes.
The outlets will feature an expanded assortment of performance and "athleisure" apparel.
The Nike shops will also stock an array of accessories, including weighted jump ropes, water bottles, workout gloves, gym socks and sweat bands, J.C. Penney said.
ADVERTISEMENT
J.C. Penney's shares were up 3.8 percent in morning trading. Nike shares were also up 1.6 percent, a bright spot on the Dow Jones Industrial Average, which was down 0.09 percent.
Even though J.C. Penney reported a decline in same-store sales for the holiday months of November and December, hurt by competition from online retailers, Sephora outlets did well.
By Aravind K in Bengaluru; editor: Maju Samuel.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.