Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Kering to Sell Volcom

"In accordance with Kering's strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process," the group said in a statement.
Volcom campaign | Source: Courtesy
By
  • Reuters

PARIS, France — French luxury group Kering said on Friday it had taken steps to sell skatewear label Volcom, its last remaining non-luxury brand, as it focuses on its high-margin, high-end labels.

Kering is also preparing to spin off German sportswear brand Puma, which will leave it with brands ranging from Gucci to Yves Saint Laurent.

It acquired Volcom in 2011 for $608 million.

"In accordance with Kering's strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process," the group said in a statement.

ADVERTISEMENT

In a separate move, Kering and fashion label Stella McCartney said last week they had agreed to end their 17-year partnership and the British designer behind the brand would buy out Kering's 50 percent stake.

By Ingrid Melander; Editor: Susan Fenton.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024