Lucinda Chambers' online, self-directed Fashion Styling and Image Making course teaches you how to develop concepts; organise shoots and build a dynamic portfolio between editorial and commercial that will help getting that elusive foot in the door.

LONDON, United Kingdom — The role of the stylist is evolving. Luscious magazine editorials, catwalk shows and billboard advertising campaigns still remain the most visible elements of a stylist's work, but other opportunities have emerged in today's fashion world for a new generation. The vocation is no longer as elusive and exclusive as it once was.

That’s why BoF has partnered with the legendary stylist Lucinda Chambers to create an online course that explains the craft, process and opportunities around styling in today’s fashion industry. “It is a craft and a skill that you can learn. If you have that grain of thought, if you have that germ of interest, and then you feel the passion, it’s a skill that you can learn,” Chambers explains.

Chambers has spent 36 years at the forefront of magazine publishing as fashion director of Elle UK and British Vogue, where she established long-lasting relationships with some of the world's leading photographers, including Nick Knight and Paolo Roversi. Throughout her career, she has also worked closely with fashion houses such as Marni, Prada, Jil Sander and Chanel. She has styled Pharrell Williams and Imaan Hammam for the December 2017 cover of US Vogue. "The main thrust is that, if you love colour and texture, photography and imagery, people and relationships, fiddling, foraging and finding, you are probably a stylist."

“Today, the opportunities are endless,” Chambers explains. “When I started out, it was a very different thing. We actually weren’t called stylists — we were called fashion editors — and you were always really affiliated to a publication. These days it’s quite rare that you only work for one publication, and in that respect the net has been thrown incredibly wide.”

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Fashion Styling and Image Making is Chambers’ online guide for aspiring stylists, advising how to develop concepts and research; organise shoots; work between editorial and commercial clients; and develop a dynamic portfolio that will help getting that elusive foot in the door.

“You don’t have to have been the most extraordinary, radical, amazing-looking, highly-intelligent, beautifully-dressed fashionista to do this job," Chambers affirms. "What I would hope for and wish for is that you can start off with a tiny jag of interest in something, a slight curiosity or feeling that maybe this is for you.”

“I hope people take away a feeling and a sense that it’s completely doable, that styling isn’t something that’s remote and beyond your reach,” Chambers adds. “It’s something that is a craft that can be learnt and if you have passion, it’s completely achievable.”

Lucinda Chambers' online, self-directed Fashion Styling and Image Making course teaches you how to develop concepts; organise shoots and build a dynamic portfolio between editorial and commercial that will help getting that elusive foot in the door.