default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Louis Vuitton Launches E-Commerce in China

The LVMH-owned French fashion house has launched an e-commerce website in China to tap a booming online shopping market.
Source: Shutterstock
By
  • Reuters

PARIS, France — French fashion brand Louis Vuitton, part of luxury giant LVMH, has launched an e-commerce website in China to tap a booming online shopping market.

Louis Vuitton, which opened its first store in Beijing in 1992, says the website offers leather goods, small leather goods, shoes, accessories, watches and jewellery, luggage, and the newly launched Les Parfums Louis Vuitton.

Payments can be made via UnionPay, Alipay and WeChat, the statement said.

The website will be available in 12 cities — Beijing, Shanghai, ChongQing, Chengdu, Guangzhou, Shenzhen, Hangzhou, Nanjing, Shenyang, Dalian, Haerbin, Wuhan. More cities will be added later on.

It is the 11th e-commerce market for Vuitton since it launched its first site in France in 2005.

By Dominique Vidalon; editor: Maya Nikolaeva.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.


While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.


Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024