Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Nike Faces Demand to Recall Sneakers as Muslims Object to Design

A petition demanding a recall of the product has raised 16,000 signatures.
Nike Air Max ad campaign | Source: Nike Air Max Facebook page
By
  • Bloomberg

BEAVERTON, United States — Nike is facing pressure to recall one of its leading brands of sneakers after a customer launched an online petition alleging the design on its sole resembles the Arabic word for "Allah."

The petition said it was “appalling” to allow the name of god on Nike Air Max 270 shoes, which “will surely be trampled, kicked and become soiled with mud or even filth.” The customer, Saiqa Noreen, asked Nike to recall “this blasphemous and offensive shoe and all products with the design logo resembling the word Allah from worldwide sales immediately.”

Nike said in a statement the logo was a stylised representation of the Air Max trademark. “Any other perceived meaning or representation is unintentional,” it said. “Nike respects all religions and we take concerns of this nature seriously.”

The petition, which aims for 25,000 signatures, has been signed by more than 16,000 people.

ADVERTISEMENT

Nike ran into a similar problem in 1997. The Council on American-Islamic Relations protested the company’s logo on certain athletic shoes, saying it resembled the word “Allah” in Arabic script. Nike said at the time it regretted any misunderstanding, explaining that the logo was meant to look like flames and recalled a line of shoes.

The world’s largest sportswear company also faced criticism last year for its ad campaign featuring Colin Kaepernick that had initially rattled investors but had little fallout eventually. The NFL quarterback-turned-activist sparked controversy for taking a knee during the national anthem in protest of police brutality and racial injustice.

By Thomas Kutty Abraham; editors: K. Oanh Ha, Jeff Sutherland and Bhuma Shrivastava.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024