The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
PORTLAND, United States — Nike Inc., the world's largest maker of sporting goods, will stop selling golf equipment, striking another blow to a pastime hurt by slowing participation rates.
The company will shift away from golf clubs, balls and bags, but it will continue selling footwear and apparel for the sport, according to a statement Wednesday. Sales at the Nike Golf division fell 8.2 percent to $706 million in the fiscal year that ended in May, making it the company’s worst performing major category.
The Beaverton, Oregon-based company said it will continue to innovate in apparel and shoes. Tiger Woods, one of the sport’s biggest stars, uses Nike equipment and the company sells a clothing line under his name. But interest in golf has slumped in recent years, especially among many millennials.
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, president of the Nike brand. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”
By Nick Turner and Matt Townsend; editors Nick Turner and Kevin Orland.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.