The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1: Who said, "I'd rather walk down the street naked than join Facebook"?
a. Miuccia Prada
b. Donatella Versace
c. Phoebe Philo
d. Alexander Wang
Answer 1: Choice (c) is correct. Céline has neither e-commerce nor a social media presence in any market, and its creative director Phoebe Philo has been quoted as saying "I'd rather walk down the street naked than join Facebook."
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Question 2: According to Pharrell Williams, what seems to be the top priority for Adrian Joffe, Chief Executive Officer of Comme des Garçons?
a. Creativity
b. Commerce
c. Collaborations
d. Consistency
Answer 2: Choice (a) is correct. Pharrell Williams says that creativity remains Adrian Joffe's top priority, with commerce running a very close second.
Question 3: Who owns La Rinascente, the Italian department store?
a. Nordstrom
b. Tod's Group
c. Kering
d. Thailand's Central Group
Answer 3: Choice (d) is correct. Thailand's Central Group owns the Italian department store La Rinascente.
Question 4: Who said, "We make [our] brands resonate and we make people successful"?
a. Renzo Rosso of Only The Brave
b. Pierre-Yves Roussel of LVMH
c. François-Henri Pinault of Kering
d. Jonathan Hirschfeld and Max Schiller of Eytys
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Answer 4: Choice (b) is correct. Pierre-Yves Roussel of LVMH leverages trust in human capital to achieve results. Or, to hear him reduce his role to two main tenets, "We make [our] brands resonate and we make people successful.
Question 5: Which fashion publication will be the first to feature the Apple Watch on its cover?
a. Karl Daily
b. System Magazine
c. The Gentlewoman
d. Vogue China
Answer 5: Choice (d) is correct. The Apple Watch is set to make its editorial debut on the cover of Vogue China's November issue.
Question 6: MiniLuxe aspires to be the ___ of the grooming industry.
a. Uber
b. Warby Parker
c. Starbucks
d. Neiman Marcus
Answer 6: Choice (c) is correct. Tony Tjian, chairman of MiniLuxe, recently shared MiniLuxe's aspirations to be the Starbucks of the grooming industry.
Question 7: What percent of projected sales growth from 2013 to 2020 is expected to come from digital?
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a. 10
b. 25
c. 40
d. 66
Answer 7: Choice (c) is correct. Digital is expected to drive, on average, 40 percent of projected sales growth from 2013 to 2020, as opportunities to open physical retail space diminish and consumers increasingly opt for the convenience of shopping online.
Question 8: About whom was this said, "She walks into a room, and the air seems to change…There's no one I know like that"?
a. Michelle Obama
b. Rei Kawakubo
c. Delphine Arnault
d. Ikram Goldman
Answer 8: Choice (b) is correct. Adrian Joffe remembers being instantly struck by Rei Kawakubo's "very intense aura" others had told him about. "She walks into a room, and the air seems to change," he says. "There's no one I know like that."
Question 9: Which department store is spending $250 million to renovate its flagship?
a. Saks Fifth Avenue
b. Holt Renfrew
c. Harrods
d. Macy's
Answer 9: Choice (a) is correct. Marigay McKee, Saks Fifth Avenue's new president, recently shared, "We plan to renovate the New York flagship and spend $250 million on this over the next few years to return it to the legacy heritage of this iconic luxury American brand."
Question 10: Of the following LVMH fashion brands led by Pierre-Yves Roussel, which one generated an estimated $700 million in 2013?
a. Givenchy
b. Kenzo
c. Marc Jacobs International
d. Céline
Answer 10: Choice (d) is correct. While LVMH does not report figures on individual fashion brands, market sources estimate that 2013 revenues for Pierre-Yves Roussel's top brands, Marc Jacobs International and Céline, were nearly $1 billion and $700 million respectively.
Answer Key: 1. (c) 2. (a) 3. (d) 4. (b) 5. (d) 6. (c) 7. (c) 8. (b) 9. (a) 10. (d)
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
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