You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!

Question 1: Who said, "To this day I like to think that Florence is like Silicon Valley for artisans"?

a. Roberto Cavalli
b. Frida Giannini
c. Laudomia Pucci
d. Dario Nardella

Answer 1: Choice (c) is correct. "In Milan in the 1970s, it was the industry, the fabrication and the business, the Versaces and the Armanis. In Florence, it was and is the artisans. After the war, there was energy in Florence, an energy that came out of the genius of just a few people. To this day I like to think that Florence is like Silicon Valley for artisans," said Laudomia Pucci.

Question 2: According to Forrester Research analyst Adam Silverman, ____ percent of retail sales will be influenced by digital channels.

a. 38
b. 52
c. 63
d. 77

Answer 2: Choice (b) is correct. "Our forecasts show that the majority of retail sales will still occur in the store," said Adam Silverman, an analyst at Forrester Research. "However, this year, 52 percent of retail sales will be influenced by digital channels. Customers will continue to shop in physical stores due to the enhanced engagement possibilities of interacting with the product and associates. [But] digital will play a growing role in this engagement, online, as well as in the store, where the digital and physical experiences will converge."

Question 3: In 1962, Jackie Kennedy wore a yellow silk dress riding an elephant along with her sister Lee Radziwill in Jaipur, India. Who was the designer of the iconic yellow dress?

a. Ossie Clark
b. Charles James
c. Norman Norell
d. Gustave Tassell

Answer 3: Choice (d) is correct. According to Gustave Tassell's New York Times obituary, "Mrs. Kennedy was wearing a yellow silk dress by Mr. Tassell in a memorable moment as first lady: riding a flamboyantly painted elephant with her sister Lee Radziwill in Jaipur, India, during a good-will tour in 1962."

Question 4: For calligrapher Nicolas Ouchenir, 'poetry and romance' are to  _____ as 'a certain futurism linked to the old' is to _____.

a. Giambattista Valli; Paco Rabanne
b. Valentino; Rick Owens
c. Ulyana Sergeenko; Prada
d. Missoni; Armani

Answer 4: Choice (c) is correct. According to Nicolas Ouchenir, "When I work for Ulyana Sergeenko, it has to be like poetry… it's how to 'teach' this beautiful haute couture dress, the fabric, the romance of it." In contrast, to capture the writing he has to come up with for Prada each season, Ouchenir says, "It's already old — not vintage — but with a huge patrimony. A certain futurism that is linked to the old. No temporality. It needs to be a wholly new writing, but new forever."

Question 5: Who said, "Everybody speaks with their wallet… Similarly, talent speaks with their feet"?

a. Mickey Drexler of J.Crew
b. Neil Blumenthal of Warby Parker
c. Andy Dunn of Bonobos
d. Sophia Amoruso of Nasty Gal

Answer 5: Choice (b) is correct. According to Neil Blumenthal of Warby Parker, "Everybody speaks with their wallet… Similarly, talent speaks with their feet. Millennials prioritise helping those in need over having a high-paying job. In fact, more than half of the millennials recently surveyed by PricewaterhouseCoopers said they would consider leaving an employer if its social-responsibility values no longer matched their own."

Question 6: Gap has recently increased its starting wage to $9/hour and to $10/hour next year. Applications for jobs at Gap have increased 20 percent as a result. Why did CEO Glenn Murphy decide this was the right strategy?

a. Because it made business sense
b. Because he realises there is a race for talent
c. Because now Gap can attract the best employees from other retailers who pay less
d. All of the above

Answer 6: Choice (d) is correct. When Gap chief executive officer Glenn Murphy announced in February that the retailer would raise the minimum wage it pays employees, he said the decision wasn't determined by any political calculations and that paying more made business sense. Now Murphy can prove it: Gap raised its starting wage to $9 an hour this week (it will become $10 next year) and already the company says it's getting more and better-qualified job applicants.

Question 7: Edgardo Osorio, founder and designer of Italian shoe brand Aquazzura, would like to see more support for younger fashion designers in Italy, especially in the form of ____.

a. access to factories
b. best practices in international logistics
c. input to develop a solid digital strategy
d. mentorship from leading fashion companies and CEOs

Answer 7: Choice (d) is correct. "There are no funds, there are no prizes like the CFDA has in New York and those in London, which are hundreds of thousands of pounds, plus mentorship from leading companies and CEOs," said Edgardo Osorio.

Question 8: Santa Eulalia, Barcelona's 171-year-old high-end menswear store, has a worldwide customer base, of which ___ is from Spain and ___ is foreign.

a. 30 percent; 70 percent
b. 70 percent; 30 percent
c. 50 percent; 50 percent
d. 10 percent; 90 percent

Answer 8: Choice (b) is correct. According to Luis Sans of Santa Eulalia, "In one sense we have this classical, bespoke customer that looks for quality, for service, to have always the same sales assistant helping them. Then we have this other customer, looking for new designers, looking for new things, new experiences and they also shop with us. Seventy percent of our customer base is local, from all over Spain, and 30 percent are foreigners."

Question 9: In 2013, there were 8,300 High Net Worth Individuals (HNWI) in Kenya that had a combined wealth of $31 billion, accounting for approximately ___ percent of Kenya's total individual wealth.

a. 31
b. 50
c. 62
d. 78

Answer 9: Choice (c) is correct. "In 2013, there were approximately 8,300 HNWIs in Kenya, with a combined wealth of $31 billion, accounting for roughly 62 percent of Kenya's total individual wealth," says Andrew Amoils, senior analyst at the Johannesburg-based firm New World Wealth. Not surprisingly, much of the wealth is concentrated in Nairobi.

Question 10: Who said, "I think there will always be a need for brick-and-mortar, especially in the luxury sector"?

a. Pierre Denis, chief executive of Jimmy Choo
b. Pietro Beccari, chief executive of Fendi
c. Toby Bateman, buying director of Mr. Porter
d. Andy Dunn, founder of Bonobos

Answer 10: Choice (a) is correct. "I think there will always be a need for brick-and-mortar, especially in the luxury sector," said Pierre Denis, chief executive of Jimmy Choo. "It is important to provide a comprehensive experience through digital, but primarily through brick-and-mortar, where customers can experience the product first-hand and talk to our informed sales staff."

Answer Key: 1. (c) 2. (b) 3. (d) 4. (c) 5. (b) 6. (d) 7. (d) 8. (b) 9. (c) 10. (a)