The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1:
[ Who saidOpens in new window ]
, “Work is the only place I feel beautiful”?
a. Tom Ford
b. Miuccia Prada
c. Alber Elbaz
d. Donatella Versace
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Answer 1: Choice (c) is correct. "Work is the only place I feel beautiful. The only place. It is my remedy to everything," says Alber Elbaz.
Question 2: What is the most expensive European luxury stock at the moment?
a. Hermès
b. Chanel
c. Louis Vuitton
d. Kering
Answer 2: Choice (a) is correct. Hermès is the most expensive European luxury stock, trading at 27 times forward earnings while Kering is on 15 times and Louis Vuitton parent LVMH on 18 times.
Question 3: Which fashion e-commerce site recently launched a 'Click-Collect' service?
a. MYTHERESA
b. ASOS
c. Net-a-Porter
d. Farfetch
Answer 3: Choice (d) is correct. With its 'Click-Collect' service, Farfetch allows shoppers to place an order for apparel and accessories with one of its retailers and collect it from another potentially thousands of miles away.
Question 4: Who said, "I understood very early on the power of involving the customer"?
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a. Alber Elbaz
b. Monica Vinader
c. Alice Temperley
d. Christopher Bailey
Answer 4: Choice (b) is correct. Prior to working on her own designs, Monica Vinader had, herself, tried in vain to find jewellery pieces made with fine materials that were neither prohibitively expensive nor aesthetically bland. She was intrigued to discover the number of women who were eager to buy this kind of jewellery. "I understood very early on the power of involving the customer," she explains. "They became very engaged in the process."
Question 5: How many collections per year will new British womenswear brand Finery London
release?
a. 4 – 5
b. 6 – 9
c. 10 – 12
d. 12 – 18
Answer 5: Choice (a) is correct. Finery London's collections will be "transseasonal" and drop 4 to 5 times a year.
Question 6: Before joining Lanvin, where did Alber Elbaz work?
a. Pierre Cardin and Geoffrey Beene
b. Gucci and YSL
c. Gucci and Pierre Cardin
d. Geoffrey Beene and YSL
Answer 6: Choice (d) is correct. Alber Elbaz worked at YSL and Geoffre Beene before joining Lanvin.
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Question 7: Who is Alister Mackie's longest-standing client?
a. Hedi Slimane
b. Marc Jacobs
c. Raf Simons
d. Louis Vuitton
Answer 7: Choice (b) is correct. Alister Mackie's longest-standing client is Marc Jacobs, but he also consults for Louis Vuitton.
Question 8: What percent of Zara's sales are estimated to come from Russia?
a. 2 percent
b. 5 percent
c. 8 percent
d. > 10 percent
Answer 8: Choice (b) is correct. Russia makes up approximately 5 percent of Zara's sales.
Question 9: What percent of Monica Vinader's jewellery business comes from e-commerce?
a. 10 percent
b. 20 percent
c. 33 percent
d. 45 percent
Answer 9: Choice (c) is correct. Monica Vinader's e-commerce site currently drives a third of its turnover.
Question 10: Which perfume is renowned as one of the most expensive perfumes in the world?
a. Joy by Jean Patou
b. Chanel No. 5
c. Nuit de Tubereuse by L'Artisan Perfumer
d. Jasmin Rouge by Tom Ford
Answer 10: Choice (a) is correct. Jean Patou's Joy is renowned as one of the most expensive perfumes in the world. Jasmine from Grasse on the French Riviera, one of its core ingredients, costs €70,000 (£56,000) per kilo.
Answer Key: 1. (c) 2. (a) 3. (d) 4. (b) 5. (a) 6. (d) 7. (b) 8. (b) 9. (c) 10. (a)
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
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