The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1: Who said, "London is where I was brought up. It's where my heart is and where I get my inspiration"?
a. Phoebe Philo
b. Christopher Bailey
c. Simone Rocha
d. Alexander McQueen
Answer 1: Choice (d) is correct. Alexander McQueen: Savage Beauty opened at the Victoria & Albert Museum in London last week. "London is where I was brought up. It's where my heart is and where I get my inspiration," said the late Alexander McQueen in January of 2000.
ADVERTISEMENT
Question 2: Which luxury fashion brand reduced prices in China?
a. Louis Vuitton
b. Chanel
c. Dior
d. Saint Laurent
Answer 2: Choice (b) is correct. Chanel started cutting prices in China to account for a yearlong weakening of the euro that has driven Asian shoppers to cities such as Paris for their luxury purchases. Chanel's price adjustments will extend worldwide on April 8, the company said. The price of its iconic 11.12 and 2.55 bags, as well as Boy Chanel bags, will increase by 20 percent where they are sold in euros, the company said. Prices of the same bags in China will fall by more than 20 percent. Korea, Vietnam, Thailand and Russia will also see prices drop, while prices will remain stable in Japan, the U.K., U.S. and Canada.
Question 3: What percentage of Zara's garments is sourced from Europe?
a. 25
b. 45
c. 65
d. 75
Answer 3: Choice (c) is correct. Zara sources 65 percent of its garments from Europe and surrounding areas, according to Jamie Merriman, a Sanford C. Bernstein analyst.
Question 4: Which of the following is the largest skin-care brand?
a. Nivea
b. Olay
c. Neutrogena
d. Clarins
ADVERTISEMENT
Answer 4: Choice (b) is correct. Procter & Gamble (P&G) owns the Olay skin-care brand. While P&G is the third largest global beauty seller, Olay is the largest skin-care brand.
Question 5: Who is the new creative director of Roberto Cavalli?
a. Eva Cavalli
b. Naomi Campbell
c. Peter Dundas
d. Alessandro Michele
Answer 5: Choice (c) is correct. Peter Dundas has been appointed the new creative director of Italian fashion brand Roberto Cavalli, effective immediately.
Question 6: Who said, "Fashion is guaranteed never to always be right"?
a. Mickey Drexler
b. Joe Mimran
c. Jenna Lyons
d. Tom Ford
Answer 6: Choice (a) is correct. "Fashion is guaranteed never to always be right," said Mickey Drexler of J Crew, a veteran retail merchant famed for steering apparel giant Gap through its rise in the 1990s. "That's the only guarantee in my many years of doing this."
Question 7: Joe Mimran announced his retirement from Joe Fresh, a Canadian fashion company. Which other fashion company did he start earlier in his career?
ADVERTISEMENT
a. Club Monaco
b. Kooples
c. Lululemon
d. Maje
Answer 7: Choice (a) is correct. Joe Mimran started Club Monaco before he started Joe Fresh.
Question 8: How many watches will Patek Philippe make in 2015?
a. 23,000
b. 58,000
c. 79,000
d. 100,000
Answer 8: Choice (b) is correct. Patek Philippe plans to make 58,000 watches in total in 2015, an increase of 5 percent from last year and more than 30 percent higher than its capacity five years ago.
Question 9: Anna K designer Anna Karenina is inspired by storytellers such as _____.
a. Stephen Spielberg
b. JK Rowling
c. Tim Burton
d. Danielle Steel
Answer 9: Choice (c) is correct. Behind each of her collections are ideas shaped by quirky, melancholic fairytales. "I look to storytellers like Tim Burton," said Anna Karenina of Anna K.
Question 10: Who said, "It's important we help bridge the gap between India's craftsmen, designers and the market. Because otherwise this craft heritage will be gone in a blink"?
a. Aishwarya Rai Bachchan
b. Anaita Shroff Adajania
c. Rahul Misra
d. None of the above
Answer 10: Choice (b) is correct. "I feel strongly that as a fashion magazine, or just as fashion individuals, it's important we help bridge the gap between India's craftsmen, designers and the market. Because otherwise this craft heritage will be gone in a blink. I do feel this responsibility. As well as to balance domestic and international fashion in the way we, as Indians, dress," said Anaita Shroff Adajania, fashion director and Bollywood stylist.
Answer Key: 1. (d) 2. (b) 3. (c) 4. (b) 5. (c) 6. (a) 7. (a) 8. (b) 9. (c) 10. (b)
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.