Question 1: Who said: "A company that makes only money is quite poor, that's for sure"?

a. Alex Bolen of Oscar de la Renta
b. Pierre-Alexis Dumas of Hermès
c. Marc Puig Guasch of Puig
d. José Neves of Farfetch

Question 2: Which of the following is the largest menswear brand worldwide?

a. John Varvatos
b. Levi's
c. Uniqlo
d. Ermenegildo Zegna

Question 3: How does Mickey Drexler drive J.Crew's innovation?

a. Daily reports from Jenna Lyons and regional managers
b. Competitive benchmarking at all price levels
c. Data analysis along with intuition
d. Customer surveys and testimonials

Question 4: Victoria Beckham already has a strong product mix with ready-to-wear, denim, eyewear, and accessories. What's next for the Victoria Beckham brand?

a. Retail
b. E-commerce
c. Collaborations
d. Menswear

Question 5: ______ has been the sole purpose of Hermès' windows.

a. Showcasing the variety of product lines from saddles to dinnerware
b. Drawing new and existing customers into the store
c. Pleasing people
d. Showcasing the annual leitmotif

Question 6: Which of the following family of brands has a single person designing every piece of its collections?

a. Marchesa
b. Rick Owens
c. Derek Lam
d. Missoni

Question 7: Harrods, to date, has staged fashion pop-ups with all of the following fashion houses EXCEPT:

a. Prada
b. Chanel
c. Dior
d. Gucci

Question 8: Which of the following brands first used Instagram as an advertising platform?

a. Marc by Marc Jacobs
b. Victoria Beckham
c. Jason Wu
d. Michael Kors

Question 9: Which of the following statements about talent development in the fashion and luxury sectors is true?

a. 40% of luxury and fashion firms do not have a systematic approach for developing an employer value proposition.
b. 62% of luxury and fashion firms do not actively use online and social forums for recruiting purposes.
c. 50% of luxury and fashion executives believe they lack access to the best creative talent.
d. All of the above statements are true.

Question 10: Who said: "I like to design products that don't need to have names on the buttons"?

a. Tomas Maier
b. Alber Elbaz
c. Rick Owens
d. Madeleine Vionnet

You can find all the correct answers to this week’s Pop Quiz below, along with detailed explanations here. Good luck!

1. (b) 2. (d) 3. (c) 4. (a) 5. (c) 6. (b) 7. (d) 8. (d) 9. (d) 10. (a)