http://vimeo.com/19067461

<span class="post-quotemark">"</span>At Cloak I was doing production, I was doing business, I was doing financing. It kind of killed me, actually. I was doing very little designing. The key thing at Versace was that I just got to design; it got the juices flowing again. Now, with my own collection, I get to design more, which is what I want to do. I don't pretend to be a businessman. You have to be to a certain extent, but I also want to work with people who know what they are doing.

Alexandre Plokhov, speaking to BoF about shutting down his celebrated cult menswear label Cloak, moving on to design for Versace, and then launching a new, eponymous label, one of the best new collections for A/W 2011 as featured in this short, sharp fashion film by Douglas Keeve.