The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — Ralph Lauren is offering create-it-yourself crewnecks as customisation gains popularity with shoppers.
Starting Thursday, customers online and at a Manhattan store can choose what they want. The sweater will be knit to order and arrive at their homes within two weeks. The sweaters cost $198, a price the company says is about the same as a regular crewneck.
Last year, Ralph Lauren opened a custom shop at its London flagship store, where customers can embroider and add patches to Polo shirts, hats and blazers. The company also says it had success with customisable T-shirts for men, women and children at the Polo Ralph Lauren Shops at the U.S. Open this past fall.
Chief innovation officer
says the company hopes to eventually have custom shops at all its stores.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.