The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MILAN, Italy — OTB, the Italian fashion group chaired by Diesel founder Renzo Rosso, has taken a minority stake in Amiri, a Los Angeles-based luxury brand with a Californian, rock 'n' roll aesthetic. The label was founded by Mike Amiri in 2014 and has attracted a celebrity following. The terms of the deal were undisclosed.
"I am very excited," OTB President Renzo Rosso told BoF. "Mike and I have known each other for two years. He's very close to my mentality. He's like me, a passionate entrepreneur, but unlike me he's also a designer." OTB, which stands for Only The Brave, owns Diesel, Maison Margiela, Marni, Viktor&Rolf and Paula Cademartori. The new partnership with Amiri is complementary, said Rosso.
Amiri Spring/Summer 2019 Campaign | Source: Courtesy
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