The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — Stitch Fix Inc., the online personal-styling service backed by Benchmark, is considering an initial public offering, people with knowledge of the matter said.
Executives have held early discussions with bankers about a potential deal, and the board plans to decide in the next month whether to pursue a public offering, said the people, asking not to be identified as the process is private. The company, which counts Benchmark and Lightspeed Venture Partners among its backers, also turned down late-stage money from several interested investors, one of the people said.
Stitch Fix hasn’t turned down late-stage funding from interested investors, a spokeswoman for the company said in an emailed statement, adding that the board will not be meeting next month to decide on plans for an IPO.
After collecting information on customers' style, size and price preferences, Stitch Fix sends users five pieces of clothing for a $20 styling fee. Customers can then buy the items they like or send them back. The company, started by Chief Executive Officer Katrina Lake while she was at Harvard Business School, shipped its first packages in 2011.
ADVERTISEMENT
An IPO would follow a pickup in tech listings since September. There have been 16 U.S. IPOs in the U.S. to raise $6.2 billion since then, compared with 13 deals that raised $1.9 billion in the prior seven months.
After Snap Inc. raised $3.9 billion and MuleSoft Inc. sold $254 million of stock this year, more companies are in the pipeline. Cloudera Inc., MapR Technologies Inc. and ForeScout Technologies Inc. have hired underwriters for IPOs, people familiar with those deals said, while Appian Corp. and Ancestry.com Inc. are considering listings.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.