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This London-Based Online Fashion Startup Abandoned a $25 Million Business — and Became Huge Anyway

By
  • Kati Chitrakorn
"About two years after launching online fashion company Lyst, CEO Chris Morton decided to kill off his original business model even though its gross merchandise volume had already reached $25 million."
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The State of Fashion: Technology
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
The State of Fashion: Technology