NEW YORK, United States — Patrik Frisk, head of VF Corp.'s Timberland business, is leaving the company to become chief executive officer of the shoe retailer Aldo Group.

“After over 10 wonderful years at VF Corporation, I have decided to move on and take on a new challenge,” Frisk said today in an e-mail. “From November, I will be based in Montreal, Canada, leading the Aldo Group.”

Frisk helped revitalize the Timberland brand, which was acquired by Greensboro, North Carolina-based VF in 2011. Aldo, meanwhile, is a 42-year-old retail shoe chain with more than 1,750 stores around the world.

“The company is incredibly vibrant, dynamic and has a unique culture rooted in strong values, with lots of potential for future growth,” Frisk said.

By Lindsey Rupp; editors: Nick Turner, Ben Livesey.