The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
COLUMBUS, United States — Victoria's Secret hired its first openly transgender model, a capitulation from chief marketing officer Ed Razek's stance as recently as last fall.
Brazilian model Valentina Sampaio posted a photo of herself on Instagram, tagging Victoria’s Secret. The brand hired her for a campaign for its Pink line that will be released later this month, CNN reported.
The hiring comes at a time when Victoria’s Secret has been publicly dealing with an image problem. For years, it has faced criticism for not embracing more diversified beauty standards. This came to a head in November when Razek, 71, told Vogue magazine that he decided not to use transgender models in Victoria’s Secret annual fashion shows.
“Well, why not? Because the show is a fantasy,” Razek said at the time, sparking outrage among celebrities and customers who called for his resignation.
ADVERTISEMENT
He made the remarks as viewership of the elaborate runway last year was the smallest — at 3.3 million — since it began appearing on TV in 1995. In May, parent company L Brands Inc. Chief Executive Officer Leslie Wexner pulled this year’s event from network television, saying it’s no longer the right fit.
While Sampaio wasn’t brought on for the fashion show, according to CNN, her hiring is a departure from the typical model type that the brand uses in its advertising.
A voicemail and email to L Brands seeking comment weren’t immediately returned.
By Jordyn Holman; editors Anne Riley Moffat, Lisa Wolfson and Jonathan Roeder.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.