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Week in Review | Apple Watch, Diesel's Reboot, New York Creatives, Kim Hastreiter, Behind the Vans Boom

BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
Variations of the new Apple Watch | Source: Apple
By
  • Imran Amed

LONDON, United Kingdom — Even the full-on schedule of New York Fashion Week couldn't compete with Apple's mega-sized new product launch, its biggest since the unveiling of the iPad, as scores of regular fashion show-goers decamped to Cupertino in California's Silicon Valley for the unveiling of the Apple Watch.

On Tuesday, Net-a-Porter's Natalie Massenet, Vogue Italia's Franca Sozzani, Colette's Sarah Lerfel, British Vogue's Alexandra Shulman, Purple Magazine's Olivier Zahm, Derek Blasberg and many others instagrammed and tweeted from the Apple Keynote presentation led by the company's chief executive, Tim Cook.

So, what's the verdict? Early reaction is mixed. While some people can't wait to get their hands on Apple Watch, others seem disappointed that the company did not unveil a more innovative design. The Apple Watch looks like, well, a watch.

But, of course, aesthetics are only one consideration and, functionally, there was much to be excited about. Read BoF's in-depth analysis of the 6 core beliefs underlying the launch of the Apple Watch to get a sense for the company's strategy as it aims to transform a new product category.

Our top stories of the week:

6 Core Beliefs Behind the New 'Apple Watch'
Today, as Apple unveils its much-awaited Watch, BoF has the early scoop. Here, we explain the new wearable device, Apple's strategy for turning the product into another blockbuster and its potential impact on the fashion and luxury industry.

Inside Diesel's 'Reboot'
It's been one year since the once-hot Diesel hit the 'reboot' button. BoF spoke exclusively with the company's new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.

10 Young New York Creatives Shaping the Future of Fashion
From stylists, photographers and editors to casting directors, hair stylists and nail artists, BoF spoke to 10 of New York's fastest-emerging fashion creatives, many of whom were born outside the city and are poised to continue their rise to the top of the industry with a blend of creativity, commerciality and plain old hard work.

The Creative Class | Kim Hastreiter, Editor and Publisher
Too hip to be called a doyenne, Paper magazine's iconic, bespectacled co-founder and co-editor-in-chief presides over New York's art and fashion scene with the friendly, match-making powers of a punk aunt that has seen the future. BoF traces a three-decade career that straddles analog and digital, high and low, style and culture, with unusual ease.

Little New in New York
The dichotomy between surprising shows and boring clothes explains the conundrum of contemporary fashion in New York and elsewhere, says BoF columnist Angelo Flaccavento.

Behind the Vans Boom
More than a fashion trend, Vans has maintained double-digit growth for 19 consecutive quarters. BoF speaks to Kevin Bailey, president of the action sports division of VF Corporation, which owns Vans, to understand the key components of the company's strategy.

Op-Ed | For Musicians, Fashion's Double-Edged Sword
The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.

Exclusive First Look: Six Design 'Iconoclasts' Interpret Louis Vuitton's Monogram
BoF brings you an exclusive first look at Louis Vuitton's 'Celebrating Monogram' collaboration with six art and design legends: Karl Lagerfeld, Frank Gehry, Cindy Sherman, Marc Newson, Christian Louboutin and Rei Kawakubo, each of whom have re-imagined the fashion powerhouse's iconic monogram.

And don't forget to check out BoF Weekly, a week in review published with Flipboard and updated every Saturday.

Imran Amed Founder and Editor-in-Chief

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The State of Fashion: Technology
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The State of Fashion: Technology