The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — As the fashion industry embarks on a month-long circuit of women's shows amidst growing uncertainty and a dangerous narrative peddling division, BoF invites you, the global fashion community, to join the #TiedTogether movement and make a clear statement in support of solidarity, human unity and inclusiveness.
In fashion, visuals often speak louder than words. So join together this Fashion Month to make a simple and singular visual statement: wear a white bandana as a sign to the world that you believe in the common bonds of humankind — regardless of race, sexuality, gender or religion.
Starting today at the Tommy Hilfiger show in Los Angeles, the white bandana will be adopted by designers and creative directors and integrated into their fashion shows; worn by press, celebrity guests and digital influencers attending the shows; and embraced by fans and followers of fashion around the world, as the next cycle of fashion weeks weaves its way from New York to London to Milan and Paris.
Here's how you can get involved:
EVERYONE:
INDUSTRY PROFESSIONALS:
Please also consider donating to the American Civil Liberties Union (ACLU) and UNHCR, the UN's Refugee agency.
If you'd like to find out more about #tiedtogether and discuss ways of participating in this movement, please visit the #tiedtogether website or email tiedtogether@businessoffashion.com.
Imran Amed, Founder and Editor-in-Chief
Join us for our next #BoFLIVE on Thursday, February 16 at 15:00 GMT / 10:00 EST, based on our latest case Study How to Build a Profitable DTC Brand. BoF’s deputy editor Brian Baskin along with DTC correspondent Malique Morris and chief marketing officer of UK-based beauty brand Trinny London, Shira Feuer explore blueprints for growing a profitable brand.
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.
The women’s rights activist and Nobel Peace Prize winner spoke with BoF’s Imran Amed about education, growing up as an activist and the evolution of her own activism at BoF VOICES 2022.
BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should be on the lookout for in 2023.