LONDON, United Kingdom — This week, BoF examines Tommy Hilfiger and Burberry's experiments in fashion immediacy and investigates how department store Tsum leveraged Chinese tourism to defy the Russian recession. Elsewhere, we spoke to Philipp Plein following Dolce & Gabbana's accusations that he tried to poach sales associates, and Huda Kattan discusses how she grew her Instagram following into a full-blown beauty brand. And can a new West Hollywood store can help Fred Segal reclaim its southern-California cool?

Can Fred Segal Reclaim Its Southern-California Cool?

A rendering of the new Fred Segal store in West Hollywood | Source: Courtesy

The iconic retailer is aiming to win back its cachet with a new West Hollywood location. But is it too late?

[ Burberry and Tommy Hilfiger's Lessons in Fashion ImmediacyOpens in new window ]

Gigi Hadid walks the runway at TOMMYNOW Show Autumn 2016 | Source: Grant Lamos IV/Getty Images

What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?

[ Philipp Plein: 'Everybody Is Trying to Survive'Opens in new window ]

Philipp Plein | Source: Steven Klein

Designer Philipp Plein fires back after lawyers for Dolce & Gabbana accuse him of trying to steal sales associates from its Milan store.

[ Inside Huda Kattan's Blog-to-Brand Beauty EmpireOpens in new window ]

Huda Kattan | Source: Courtesy

In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.

[ How Tsum’s Bet on Chinese Tourists Beat the Russian RecessionOpens in new window ]

Tsum store in Moscow, Russia | Source: Bloomberg/Getty Images

Tsum's general director Alexander Pavlov explains how 'red tourism' from China and quick-response pricing strategies helped boost sales at the Russian department store by 40 percent.

[ Why Puma is Key for Kering to Move ForwardOpens in new window ]

Fenty by Rihanna for Puma | Source: Puma

Puma has delivered disappointing results in the near-decade since Kering acquired it, fuelling rumours of a sale — but there could be light at the end of the tunnel, argues Luca Solca.

[ Rick Owens on What Makes a ManOpens in new window ]

Rick Owens | Photo: Danielle Levitt

Courtesy of Vestoj, Rick Owens reflects at length on his life and work, masculinity and whether clothes make the man.

[ Hari Nef and Luis Venegas on Candy, a Love Letter to Trans BeautyOpens in new window ]

Candy Magazine Covers | Source: Courtesy

Publisher Luis Venegas tells Tim Blanks why he enlisted model and actress Hari Nef to guest edit the latest issue of Candy, 'the first transversal style magazine.'