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What’s My Name? The Curious Case of Designers Leaving Their Namesake Labels

Sass & Bide founders Sarah-Jane Clarke and Heidi Middleton | Source: Sass & Bide
By
  • Kati Chitrakorn

"Sass & Bide’s Heidi Middleton and Sarah-Jane Clarke are the latest designers to divorce themselves from a fashion label that they founded, and subsequently lost control of. Why does this keep happening?"

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