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Zoë Jordan's Story

Five lessons learned by award-winning designer, Zoë Jordan, who broke into fashion from finance.
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LONDON, United Kingdom — "Once we created that [first] set of samples, the samples were in the back of the car and we were driving from store to store, going in to show them the samples, and started to build it that way," Zoë Jordan, told BoF in her light and airy Chelsea studio. Today, her stockists include Harrods, Moda Operandi and Saks Fifth Avenue, amongst many others. On the launch of BoF Education, the award-winning designer recounts her first years in the business and the principles that continue to guide her, summarised in five key lessons for budding independent designers.

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