LONDON, United Kingdom — British sports-luxe womenswear label Fyodor Golan has sold a “significant minority stake” to Eiesha Bharti Pasricha, an early investor in fashion brands including Roksanda, niche eyewear label Zanzan and digital floristry business Flowerbx. The terms of the deal were undisclosed.
“We’re changing the way we’re structuring our collections, but we needed support to do it. Eiesha’s support will undoubtedly take us to the next level,” says Golan Frydman, who co-founded Fyodor Golan with business partner Fyodor Podgorn.
“I was extremely impressed with Fyodor and Golan’s business acumen, which is rare with emerging designers,” says Bharti Pasricha, who met the designers through the British Fashion Council in 2016. The investment will help the brand, which until now has been entirely self-funded, to boost its team, studio space and garment production. “They can look at the larger picture now that they have the financial support to focus on what they should be doing,” she adds.
Having gained experience working for Alexander McQueen, Raf Simons and Issey Miyake, Podgorn and Frydman founded Fyodor Golan in 2011. The luxury-positioned label quickly gained attention for its progressive and colourful take on designer sportswear. Counting Madonna, Rihanna and Ariana Grande as fans, Fyodor Golan soon landed in over 35 influential global retailers, including Selfridges, I.T. Hong Kong and Excelsior.
The investment will enable the brand to re-launch its e-commerce platform as it plans to ramp up its direct-to-consumer business. The funding will also support the brand in selling its main collection during pre-seasons. “It would give us a better version of see-now-buy-now. Buyers would get exclusive looks of what will come onto the catwalk the next season and once it hits the runway during London Fashion Week, it will be in the stores,” says Frydman. “The investment will enable us to achieve this restructure without having to skip a season.”