NEW YORK, United States — Hearst has named a new creative director for the American edition of Marie Claire magazine. Kate Lanphear will succeed Nina Garcia, who replaced Robbie Myers as editor-in-chief of Elle in September. Marie Claire editor-in-chief Anne Fulenwider made the announcement during the magazine’s “Power Trip” event in San Francisco on Monday.
Lanphear is in many ways an unexpected choice for Marie Claire. Known for a distinctive sense of personal style that garnered her a street style following before such a thing was commonplace for editors, as well as a darker and more unconventional approach to her professional styling projects, Lanphear has long been an editor to watch. She started her career abroad in London and Australia before becoming style director at Elle magazine in 2008 and then at T: The New York Times Style Magazine in 2013. She surprised the industry when she took the role of editor-in-chief at the infamous men’s magazine Maxim the following year, but was out after just over six months. Since then, Lanphear has been consulting with Google on its fashion portal.
“Kate is one of the most creative, stylish, sought after talents in fashion today,” said Fulenwider in a statement. “She brings with her invaluable expertise and relationships in the fashion and tech community that align perfectly with the vision of Marie Claire. Her discerning eye for smart style will help us continue to create extraordinary content for our readers.”
“Joining Marie Claire feels like the perfect homecoming to editorial,” said Lanphear in a statement. “The DNA of the brand resonates deeply with me and what I believe in. It is an exciting intersection of the worlds that I love – fashion – with technology, social consciousness and empowerment of women. I can’t wait to get started and work with Anne and her incredibly talented team.”
In the first six months of 2017, Marie Claire averaged a total circulation of 1 million, versus 1.1 million at Elle and 760,000 at Harper's Bazaar, according to the Alliance for Audited Media. During that same period, Marie Claire averaged 53,000 single copy print and digital sales, down from 200,000 five years prior.