On this episode of "Inside Fashion", Imran Amed sits down with Musa Tariq, vice president and chief brand officer at Ford Motors and a friend of BoF, to discuss changes in technology, his love of authenticity and the challenges facing fashion today.
Previously Burberry’s global director of social media and digital marketing, he helped build the British house’s digital presence, crafting a range of acclaimed social media campaigns, before joining Nike to drive its social media strategy.
Two years later, Angela Ahrendts, former Burberry CEO and now Apple’s senior vice president of retail, reached out to Musa Tariq, leading him to join Apple as global marketing and communications director. He joined Ford Motor Company in January 2017.
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