LONDON, United Kingdom – BoF compiles the most important professional moves of the week.
Brooks Brothers Taps Zac Posen as Creative Director
Brooks Brothers, the oldest men’s clothing chain in the United States, has named Zac Posen as creative director for its women’s collection and accessories. Posen, 33, will be responsible for the retailer’s design and merchant teams, as well as the presentation of the women’s label and brand development. The designer will continue to design his own namesake line, which launched in 2001, while partaking in new ventures such as joining Project Runway as a judge. Posen’s first collection will be available in stores worldwide for Spring 2016. His name will not be on the merchandise, and he will not be involved in Red Fleece, the retailer’s younger collection, or Black Fleece, which has been designed by Thom Browne since 2007. Claudio Del Vecchio, the brand's chairman and CEO, said that Posen will “represent the company” in the market. He hopes to improve the brand’s womenswear division, which accounts for around 20 percent of the company's $1.2 billion in annual sales.
My-Wardrobe CEO Joins Bata Shoes
David Worby, former chief executive of luxury e-tailer My-Wardrobe, has joined Switzerland-based footwear brand Bata as multi-channel director, a newly created position. Worby left My-Wardrobe last year after the business was brought into administration. His appointment at Bata is part of the company’s plans to boost its multi-channel offering. “We’ve got eight transactional sites across Europe under country banners like Italy which are all at the early stage of e-commerce,” Worby told Retail Week. “The plan is to harmonise these sites and bring them under one Bata.com website.” Bata is a global footwear business with more than 5,000 retail stores operating in over 60 countries.
Shop Direct Hires Gap’s Buying Director
Multi-brand retailer Shop Direct, which owns Littlewoods and Very.co.uk, has appointed Zoe Matthews as fashion director. Matthews, formerly European buying director for Gap, has also previously worked at House of Fraser, John Lewis and Marks & Spencer. Her newly created role at Shop Direct is said to be part of the company’s ongoing plan to restructure its senior fashion and footwear divisions. The new structure separates buying and merchandising, which according to the retailer, will create “more streamlined reporting.” Matthews joins Shop Direct on 15 July, reporting to group product director Matt Dixon.
The Cambridge Satchel Company Taps Head of Marketing from Mr Porter
The Cambridge Satchel Company has appointed Mario Muttenthaler as its first chief marketing officer. Stepping down from his role as director of sales and marketing at Mr Porter, Muttenthaler is the newest senior management member to join the company, which received £12.3 million in investment from Index Ventures earlier this year. In his new role, Muttenthaler will oversee the company’s brand strategy, press relations and direct the customer experience offer on the company’s website. He will also be in charge of amassing and retaining new customers through the brand’s online and offline networks. Muttenthaler held a number of roles at Net-a-Porter over the years, including online marketing manager and head of marketing.
Victorinox Names Gallen President of Fashion
Victorinox, the inventor of the original Swiss Army Knives, has tapped Jason Gallen as president of its Global Fashion Division. Gallen joined in 2010 as senior vice president, but has been acting as interim leader of the division since Joachim Beer left the company at the end of last year. In his new role, Gallen will continue to work closely with artistic director Christopher Raeburn on the development of seasonal collections and restructure the brand’s distribution. Meanwhile, Tom Hurler has been named sales director of Central Europe, succeeding Jens Wolf, who has left the company. Hurler has been with the company since 2012 and was previously in charge of Switzerland, Austria, and Southern and Eastern Europe. Simon Walker will continue as sales director for the UK, and both will report to Gallen directly.
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