How to Communicate and Connect with Gen-Z Consumers
From community dialogues to prioritising purpose, Afterpay’s Nick Molnar and Manu Atelier Co-Founder Merve Manastir share their insights into the key metrics and measures to build a relationship with the Gen-Z consumer.
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To discover how SMEs are successfully cutting through the noise to connecting with consumers in an increasingly crowded digital landscape, BoF interviews Christian Juuls Nielsen, the founder of Aknvas, Batsheva Hay of Batsheva and Arianne Elmy, founder of her eponymous brand.
A new study from Trove and Worldly found that if luxury and outdoor apparel brands can grow their resale offering to account for a quarter of total revenue, then they can substantially reduce carbon emissions. Fast fashion, not so much.