default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Amazon Will Reportedly Sell On China's Pinduoduo Marketplace

Amazon is now evolving its China strategy after shutterng its own online store in the country in July.    
Amazon Parcel | Source: Shutterstock
By
  • Reuters

SHANGHAI, China — Amazon will open a store on Chinese e-commerce platform Pinduoduo on Monday, a source familiar with the matter said, in a sign of how the U.S. firm's China strategy is evolving after it shut its own online store in the country.

Amazon closed its Chinese marketplace in July, having found it difficult to gain traction in the face of intense competition from entrenched, home-grown rivals like Alibaba Group Holding's Tmall marketplace and JD.com.

It said at the time it would increase its focus on selling goods from abroad to Chinese buyers via its global platform. It also has a Kindle store on Tmall.

Alibaba and JD.com have traditionally dominated China's e-commerce market but that status quo was recently disrupted by four-year-old Pinduoduo, which is popular with China's lower-tier city residents.

The source said Amazon's Pinduoduo store would carry goods from overseas.

A spokesman for Pinduoduo declined to comment. Amazon did not immediately respond to a request for comment.

Pinduoduo, which woos customers with deep discounts and group buying deals, suffered an $11 billion slump in value last week after it posted a much wider-than-expected quarterly loss that stemmed from its efforts to fight its rivals with heavy subsidies.

By: Brenda Goh; Editors: Jonathan Weber and Mark Potter

In This Article
Topics
Organisations

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.