Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Brazilian Retailer Magazine Luiza Buys Netshoes for $62 Million

It was reported last August that online sportswear retailer Netshoes had hired Goldman Sachs to seek an investor to inject cash in the company and restructure its debt.
Magazine Luiza | Source: Shutterstock
By
  • Reuters

SAO PAULO, Brazil — Brazilian retailer Magazine Luiza SA said in a filing on Monday it agreed to buy online shoe retailer Netshoes Ltd for approximately $62 million.

Magazine Luiza offered to pay $2 a share. Rival Brazilian retailer B2W had said earlier in April it was considering the acquisition of Netshoes.

Netshoes stocks ended 3.9 percent down on Monday at $2.65. Shares have fallen by 85.3 percent since its initial public offering two years ago, as the company has struggled to turn a profit.

Last August, Reuters reported that Netshoes had hired Goldman Sachs to seek an investor to inject cash in the company and restructure its debt.

ADVERTISEMENT

Shareholders will be paid in cash, Magazine Luiza said. The acquisition is aligned to the retailer's efforts to increase its footprint in the increasingly competitive Brazilian ecommerce, as Amazon.com Inc revs up operations in Latin America's largest economy seven years after entering the market.

"Magazine Luiza could use the Netshoes opportunity to start selling clothes and shoes to compete with Amazon.com in Brazil," analysts at Banco Brasil Plural said in a note to clients earlier in April, when the retailer mentioned its interest in Netshoes.

Netshoes also announced on Monday the sale of its subsidiary in Argentina to BT8 for an undisclosed amount.

By Gabriela Mello; editors: Matthew Lewis and Lisa Shumaker.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


Why Esprit’s Ambitious Rebrand Fell Short

The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.


How Adidas Sambas Took Over the World

The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024