Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Ferragamo CEO Sees Higher 2015 Sales After 'Excellent' February

Italian luxury group Salvatore Ferragamo expects its sales to grow this year after the Chinese New Year contributed to an "excellent" performance in February, chief executive Michele Norsa said on Sunday.
Daria Werbowy for Salvatore Ferragamo spring/summer 2015 | Source: Salvatore Ferragamo
By
  • Reuters

MILAN, Italy — Italian luxury group Salvatore Ferragamo expects its sales to grow this year after the Chinese New Year contributed to an "excellent" performance in February, Chief Executive Michele Norsa said on Sunday.

Ferragamo reported at the end of January a preliminary 6 percent rise in last year's revenue to 1.3 billion euros ($1.5 billion). It will publish final 2014 results on March 12.

Norsa said a weaker euro, lower oil prices, buoyant financial markets and the impact of the European Central Bank's bond buying program were all factors supporting the 2015 outlook, despite ongoing global threats such as Islamic extremism.

"It's reasonable to expect another year of growth," Norsa told journalists ahead of the brand's Autumn/Winter 2015 women's collection show, answering a question about sales.

ADVERTISEMENT

"February was an excellent month," he added.

The Chinese New Year has a significant impact on luxury spending. Italian fashion house Prada said a week ago its sales to the end of January had suffered because the Chinese New Year fell on Feb. 19, while in 2014 it was on Jan. 31.

Norsa said the festivity had brought Chinese tourists to places like Korea, Japan, Australia, the West Coast of the United States but also to Europe, including Italy.

"We've seen in the last week Chinese disseminated all around the world spending money ...It is really a strong move," he said. "The dynamics of our retail outlets, also in Italy, over the past 10 days have been rather extraordinary."

A weaker euro will likely continue to drive Chinese tourists to Europe this year and Milan's upcoming Expo 2015 international exhibition should help Italy's role as the first country they visit in the Continent.

A larger Chinese presence would help offset a drag on luxury sales from the lack of Russian tourists across Europe.

With Russia's economy seen shrinking this year and the value of the rouble hit by a financial crisis, Norsa said Russians were traveling more to places like Turkey or Egypt.

"It'll be a while before they come back to Europe," he said.

ADVERTISEMENT

Ferragamo, which has the higher exposure in its sector to travelers shopping in places like airports, will open around 10 sales outlets in airports this year, Norsa said mentioning Dubai, Helsinki and Quito.

New shops were planned also in cities like Copenhagen, Berlin and New York, he said, declining to give an overall target for shop openings.

By Valentina Za.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.


How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024