Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Harvey Nichols Partners With Farfetch in Online Push

The department store will sell accessories and clothes through the platform as it looks to boost web sales and reach more customers online.
Harvey Nichols' flagship store in Knightsbridge | Source: Shutterstock
By
  • Reuters

LONDON, United Kingdom — High-end British department store Harvey Nichols will team up with online fashion retailer Farfetch to sell accessories and clothes through the platform as it looks to boost web sales, the companies said on Monday.

Farfetch, tipped to be seeking a US stock market listing later this year, has notched up several new partnerships with luxury brands in recent months, including a deal giving its shoppers access to all of Burberry's inventory.

It is also working with fashion houses on technology for use in bricks-and-mortar stores, and this deal marks its first tie-up with a department store, although it already works with a network of 800 boutiques and brands worldwide.

Founded in 1831, Harvey Nichols sells luxury wares from cosmetics and fashion brands to food and wine.

ADVERTISEMENT

It is best known for its red brick flagship store in London's high-end shopping district of Knightsbrige, but has outlets across the United Kingdom as well as seven international stores, including in Riyadh and Ankara.

The department store branched into e-commerce in 2010 and about 10 percent of its sales are now done on the web. It aims to reach more customers online with the Farfetch deal, through which it will offer a selection of items.

The companies also said in a statement they would "explore additional retail and technology initiatives" in the United Kingdom.

London-based Farfetch is working with French fashion house Chanel, for instance, on store technology that will give customers ways of signalling their preferences or sizes through an app, or of chatting virtually with shop assistants.

Unlike some online retailers, Farfetch does not stock inventory, instead connecting shoppers with items sold by boutiques or brands.

By Sarah White; editor: Mark Potter.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

What a Fashion Company Is Worth Today

In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.


What’s the Plan at H&M?

The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections