The New Normal: A Discount Mindset Will Deepen Its Grip on Consumers
As a decade-long build-up of bargain shopping culture is exacerbated by a rise in anti-consumerism, a glut in inventory and cash-strapped consumers looking to trade down or turn to off-price channels, brands must find inventive ways to reestablish value, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
A four-part strategy is ushering in a new phase of growth at global jewellery brand Pandora. Its chief marketing officer, Mary Carmen Gasco-Buisson, discusses the investments made across product design and brand marketing to capture the attention of new consumers.
New CEO Tony Spring’s plan to shutter stores and improve products echoes previous efforts for revitalisation. To pull it off this time, the retailer must deliver transformational changes in the shopping experience.
In a partnership with resale service provider Reflaunt, the global logistics giant now offers a fulfilment, shipping and platforming solution for brand clients interested in entering the secondhand space.