The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BENTONVILLE, United States — Wal-Mart Stores Inc.'s e-commerce store won't be offering free unlimited shipping this holiday season, encouraging shoppers instead to buy items online and pick them up at one of its more than 4,600 U.S. stores.
Customers who spend less than $50 on Walmart.com will either have to pay for shipping or arrange to have their items sent to a store, the Bentonville, Arkansas-based company said on Thursday.
The move is a gamble that Wal-Mart can leverage its massive brick-and-retail chain in its fight with Amazon.com Inc. Wal-Mart also is adopting a service that customers check-in with their smartphones when they arrive at the store, alerting the staff and expediting the buying process. The company has been testing the mobile check-in system at its Sam’s Club warehouse stores.
By Shannon Pettypiece; editors: Nick Turner, Kevin Orland.
For its latest apparel collection, the brand will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan.
Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?