The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Chinese e-commerce giant Shein has upended the retail industry by figuring out how to make clothes even quicker and cheaper than fast-fashion brands that came before it. Independent brands and global retailers alike are changing how they operate to keep up.
The online upstart is only getting started: it’s planning to raise $1 billion at a $100 billion valuation, according to Bloomberg. If successful, Shein would be worth as much as Zara and H&M combined.
Below, a look at Shein’s path to the top.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
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